Website vs Mobile App: Which Does Your NZ Business Need?

The Great Debate: Website vs Mobile App

One of the most common questions we hear from NZ business owners is whether they should invest in a website, a mobile app, or both. The answer depends on your specific situation.

Quick Decision Framework

Choose a Website If:

• You're building brand awareness
• Content changes frequently
• You need to reach new customers via search
• Budget is under $30,000
• You need to launch quickly

Choose a Mobile App If:

• Users need offline access
• You require device features (camera, GPS, push)
• You have an existing customer base to serve
• User engagement is critical
• Performance is paramount

Choose Both If:

• You have the budget
• Different use cases require different solutions
• You want maximum reach and engagement

Detailed Comparison

Factor

Website

Mobile App

Discovery	Excellent (SEO)	Limited (App Store)
Development Cost	$5,000 - $50,000	$30,000 - $200,000+
Maintenance	Lower	Higher
Updates	Instant	App Store approval
Performance	Good	Excellent
Offline Access	Limited	Full
Push Notifications	Limited	Full
Device Features	Limited	Full

Cost Comparison Over 3 Years

Website:

• Initial: $15,000
• Hosting/maintenance: $1,000/year
• Updates: $3,000/year
• 3-Year Total: ~$27,000

Mobile App:

• Initial: $60,000
• Maintenance: $10,000/year
• Updates: $15,000/year
• 3-Year Total: ~$135,000

Progressive Web Apps: The Middle Ground

Progressive Web Apps (PWAs) offer many app-like features while maintaining website benefits:

• Installable on home screen
• Offline capability
• Push notifications
• Single codebase
• No app store fees

Best for: Businesses wanting app-like experience without full app investment.

Case Studies

E-commerce Business

Started with website, added app after reaching $1M revenue. Website drives 70% of new customers, app handles 60% of repeat purchases.

Service Business

Website only. SEO drives lead generation, online booking handles scheduling. No app needed.

Fitness Studio

App-first approach. Push notifications drive class attendance, offline mode for workout tracking.

Making Your Decision

Define your goals: Customer acquisition vs retention?

Know your users: How do they want to interact?

Consider your budget: Be realistic about ongoing costs

Plan for the future: What will you need in 2-3 years?

Get Expert Advice

Not sure which path is right for your business? We offer free consultations to help you make the best decision for your specific situation and budget.